Our success is built on strong relationships: With our partners, who inspire us to grow with their social and environmental goals. With our customers, who value more sustainable products. With our suppliers and their employees, who deserve fair working conditions.
Through our Sustainability Mission, we continue making progress towards becoming a more sustainable company. We take a holistic approach to governance, social, and environmental challenges—focusing on increasing supply chain transparency, consistently protecting human rights, and making our production more sustainable.
“It is a huge challenge to act responsibly in this industry. But we want to do better: human and workers’ rights have been at the core of our sustainability efforts since 2008.”
Our fields of action
Safer manufacturing
We’re committed to reducing the environmental impact of our production. In making sunglasses, jewelry, and other accessories, certain chemical substances are needed to colour, glue or coat pieces. To help protect water, air and soil, and to make factory work safer, we are committed to the Roadmap to Zero by Zero Discharge of Hazardous Chemicals (ZDHC).
We focus our efforts on non-textile accessories. In 2024, we achieved 100% coverage of relevant suppliers through monitoring against ZDHC requirements. Compliance is verified either through recognised certifications (Higg FEM and/or ISO 14001) or through our own Environmental Impact Assessment. We work closely with suppliers to support them to adopt more sustainable alternatives to chemicals. In addition, suppliers conduct regular wastewater testing to identify potential pollutants at an early stage and take action to address them.
In 2024, we made significant progress towards a transparent supply chain: we implemented article-based traceability up to the second tier of the supply chain for 100% of our products. This means that for every article, we know exactly in which production facilities it was made. For example, with a brass hoop earring, we know where it is inspected for quality and packaged (Tier 1) and where its individual parts are assembled, polished, filed, and plated (Tier 2).
With this, we have laid the foundation to work together with our suppliers to further improve social and environmental standards across the entire supply chain. Our long-term goal is to achieve transparency for our products all the way back to the raw materials – a challenge given our diverse portfolio, materials, and complex production structures.
“Sustainability is not a nice-to-have anymore. If you don’t prepare your business for sustainability today, you won’t have one tomorrow.”
Human rights
We are committed to ensuring that all employees work under fair conditions. To achieve this, we work closely with our suppliers and support them in implementing our Supplier Code of Conduct.
In 2024, we audited 99% of production facilities (tier 1 and 2) for compliance with human and labor rights, and we implement the ACCORD requirements for fire safety, building safety, and electrical safety across all facilities. In 2024, we also expanded our monitoring to include suppliers of non-merchandise items, such as product packaging and displays.
Going forward, we aim to improve communication channels so that workers can provide feedback and submit complaints. Our "SpeakUp" Supplier Complaints Line helps to identify human rights and environmental risks along the supply chain early and address any violations.
“We take responsibility for our suppliers and their employees. They deserve fair and safe working conditions, as we all do.”
Resources
We use resources responsibly and ensure unsold products are reused. Since 2009, we’ve partnered with Oxfam Ireland, who resell a share of our unsold goods in their shops. In 2024, over €1.2 million was raised, to support Oxfam Ireland's work to end poverty and injustice worldwide.
We are committed to increasing the use of more sustainable materials in our products and packaging. Since 2023, we’ve introduced textiles made with LENZING™ ECOVERO™ fibers. LENZING™ ECOVERO™ fibers are made with at least 50% less carbon emissions and water consumption compared to generic viscose (results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.7)).
Our eyewear, textile, and jewelry collections feature recycled materials that are typically made with less carbon emissions than primary materials. In 2024, our reading glasses were the frontrunners: already 57% of these articles contained recycled material. Relevant suppliers hold Global Recycled Standard (GRS) and/or Recycled Content Standard (RCS) certifications.
We are committed to reducing our climate impact. We calculate our greenhouse gas emissions and implement measures to lower them. Until 2022, we assessed our emissions through a Life Cycle Assessment. Since 2023, we have been working on both product and corporate carbon footprints, which will provide the baseline data needed to set measurable and quantitative emission reduction targets.
We reduce our emissions by using renewable energy at our sites and transitioning to e-mobility for our fleet. Additionally, we support climate protection and development projects, such as those led by our partner natureOffice in Togo.
Retailers of all kinds benefit from a beeline partnership: fashion and shoe stores, drugstores, groceries, discounters, perfumeries and pharmacies. We are always open for new cooperations and markets. Let’s figure out how we can increase your business per square meter together!
