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Dedicated to jewelry and accessories. For everyone.

Your partner for shining business opportunities at zero risk

At beeline, our mission is to make beautiful jewelry and accessories accessible to everyone and empower retail partners to generate extra income through our concessions model. We curate fashion accessories that surprise and delight your customers, taking care of every step in the process. This is what has make us the leader in our industry - since 1990.

Shared values for lasting impact

For over 30 years, we are guided by a culture of respect that defines us as a whole: respect for the people who love to wear our products, for their wishes and possibilities and for our unique team. Respect for the needs and challenges of our business partners and suppliers, and respect for the beauty and vulnerability of our shared environment.

You can make the difference

The fields of work at beeline are as diverse as our people. Whatever your goal is, at beeline you will find the individual career path that leads you there. Whether it is in our headquarters in Cologne, at our Logistics Centers, in field service or in one of our other locations around the globe – we are looking forward to meeting you!

Our strong product portfolio is sure to enchant your customers thanks to its great variety: the right choice of jewelry, eyewear, textiles and hair accessories for every walk of life, every occasion, every budget.

Eye-catchers for any space

Our appealing product presentation concepts and flexible display systems turn any floor space available into small islands of joy for your customers – and big upselling opportunities for you.

Committed to your success

To keep our displays stocked and flawless, our Mobile Merchandisers are on the move for you: a team of multi-skilled, dedicated experts you can count on for the long haul.