Our spirit makes the difference

At beeline, we share a vision: making beautiful jewelry and accessories accessible to everyone. This vision is brought to life by our unique team of creatives, strategists, and merchandisers who create timeless, and on-trend designs for people to love, wear and afford.

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Since 1990, we have been building on this vision by establishing strong brands — SIX, I AM, I AM North America and TOSH, and making our products further available through white and private labels. We are continuously expanding, making beeline one of the largest international makers of fashion jewelry and accessories.

24.200

Retail locations

21

Represented Countries

7+ years

Duration of key partnership

3.200

Employees

Our Key Values

Our authentic company culture is supported by values that guide our choices and actions to long-term success, set expectations for employees as well as leadership, and act as a promise to our business partners that assures quality, sustainability and ethical business practices.

Excellence

We set the bar high. Everything about beeline is quality - our products, our people, and our customer service

Responsibility

We hold ourselves responsible for our actions, our products, and our employees.

Transparency

We treat each other with respect, trust, and fairness, and keep our minds and doors open for employees, customers, and suppliers.

Passion

We love fashion and we love creating beautiful accessories for everyone. Our passion motivates us and we pour our hearts and souls into our work.

Team Spirit

Working well together is the secret to our success. We treat each other with respect, trust, and fairness, and keep our minds and doors open for employees, customers, and suppliers.

We care about planet earth

We care. In doing so, we constantly strive to bring about sustainable change, from material selection in products to social justice in production to a positive impact on the environment and community.

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