Brick and Mortar

beeline is the largest fashion jewellery and accessories concessions company in the world.  For more than 30 years, we have helped major retailers worldwide maximise their sales in this dynamic and exciting segment.  We pride ourselves on offering the latest trends at affordable prices, while saving our partners all the work.

Market leader in fashion jewellery and accessories


Retail locations


Represented countries

7+ years

Duration of key partnership



Our Concessions Model

Cash register system

You sell beeline products via cash register at your store.


Our beeline Mobile Merchandisers restock products and maintain stands. No work for your store staff.  

Product data

Our product data exchange automatically runs via EDI.

Zero risks

We invoice the commission only after you have sold our products.


We provide data driven merchandise management and replenishment.

Get the latest trends

We supply tailor made assortment for your customers.

Voices of the partners

»Tesco work with Beeline quite simply because they are global leaders in their market, from sourcing ethically to designing and producing jewellery and sunglasses of the highest quality at great value for our customer. We trust them as complete experts of the concession model, ensuring excellence across the end to end process culminating with a world class distribution and service proposition. As a partner, they are responsive to our business and customer needs, always approaching matters with a highly collaborative and professional manner but they also are proactive and focussed on new initiatives and future opportunities to grow revenue.«

Senior Merchandise Manager - Tesco

Improved cashflow at zero risk and smallest effort

beeline boasts a selection of strong brands, including SIX, I Am and TOSH and our white label accessories.  We’re confident we have the right solution to meet the needs of all potential partners.
Thanks to our market proven concept, collections are ever changing to excite customers with on-trend must-haves. The result is sales per m² far above market standard.

All risk, including investment in stands, products, merchandising and stock loss, is taken by beeline.  Our trained merchandisers visit regularly to make sure our stands always look great to maximize sales for our partners.

Just give us a small space and we take care of the rest. Completely.

Your benefits

Increase in Sales

Zero Investment

Increase in Customer Traffic

Zero Personnel Costs

Perfect Service Design

The right solution for every need


It doesn’t matter how much of your space you want us to take care of. Our stands need as little as 0.5m² in order to improve your revenue.


We offer the right trends for every season. If you have spare space only for specific time of the year that’s no problem for us.

Stand design

Our Mobile Merchandisers are professionals. They will not only refill your stands and provide them with the latest trends but also adjust the design of the stand to your needs.


With our diverse brand portfolio, we are sure to offer the right products to every customer. Besides our strong brands SIX, I AM and TOSH we also offer our white label accessories.

Our Brands

Interested in a cooperation?

We partner with retailers ranging from Fashion or Shoes as well as Drugstores, Grocery, Perfumeries and Pharmacies. We are always open for new cooperations and markets.
Not sure if we are the right partner for your business?

Just contact us and we will figure out!

Contact Us