Vision and values
Working for beeline
1990 | Ulrich Beckmann establishes beeline Accessoires Vertriebs GmbH as a regular wholesale company.
1991 | beeline enters the concessions business. The first department stores, drugstores and fashion boutiques sell beeline jewelry.
1998 | The SIX brand is born. The first SIX jewelry is presented through our concession partners.
2000 | SIX launches its own retail stores. Three SIX stores open in Cologne alone.
2001 | SIX expands abroad wihtin Europe: New stores open in the Netherlands, Belgium, Austria and Switzerland.
2006 | The first I Am store opens in Berlin. An independent store concept sets the brand apart from SIX.
2007 | The first SIX MAN collection is launched and complements the comprehensive product range.
2011 | beeline is now active in 53 countries. 100 million indiviual items are delivered each year.
2013 | beeline is setting up its e-commerce business in Germany and forging ahead with a formidable partner and aprox. 900 outlets in the US.
2015 | The pilot phase of our premium jewelry brand TOSH starts at Douglas - stationary as well as online.
2016 | In just three months we launched 3,000 POS at a concessions partner in the US.
2016 | The official TOSH Rollout starts at Douglas Germany.
2017 | We strenghten our expansion efforts successfully with our franchise business. Our Franchise partners operate in 34 countries 106 stores.