The beeline way

Our culture is unique! It is the heart and soul of beeline and the secret to our success. Our culture is supported by values which guide our thoughts and actions. They give every employee direction and act as a promise to our business partners.



We offer not only quality products, but also impress with first class staff and the best possible service to our internal and external customers.

Team Spirit

People are our top priority. We can only be successful if we work closely together as a team. We treat each other with respect, trust and fairness. We are accessible for our employees, customers and suppliers. We strive to maintain long-term, honest and constructive relations and ensure true win-win partnership for all parties involved.


Transparency makes our actions understandable and explains why certain decisions are necessary and must be implemented accordingly. We communicate openly and share information, we are authentic and act with integrity.


Passion stimulates us for our daily work. Each and every one of us invests their heart and soul in our work to move things forward. We love fashion and we create beautiful accessories for everyone.


We beeliners take responsibility - for our area of work, for our actions, for our products and for our employees. We act like owners, we are target-oriented, cost-conscious and socially responsible.