I AM – a declaration of love to a modern feminine lifestyle

I AM – three letters, endless possibilities: since 2006, the I AM brand has offered women a dazzling world of fashionable accessories – for making an entrance, however big or small. Just the right thing for women who live life to the full and take pleasure in stylish little highlights.

Every woman wants to be proud of her appearance! No brand understands this desire better than I AM, with its hot jewelry and on-trend accessories at affordable prices. An invitation to all women who want to reinvent themselves again and again. Effortless, easygoing ... simply irresistible!

Inspiring world of jewelry and accessories – always in tune with the times!

Casual, basic or high style – what will it be? I AM offers a dazzling display of variety. Discover new must-haves each week, in sync with the latest fashion trends. I AM offers the perfect impulse products to suit every taste and every mood. Happiness guaranteed!

Monthly highlights inspire new ideas within the basic themes.

The I AM look:

The I AM concept is feminine, modern and clear – with a strong focus on the highlight and fashion themes.  A subtle and clean design in shades of black and white offers the ideal background for the diverse product range. The I AM visual merchandising is much more than just decoration! I AM offers a strategic concept for maximum sales success.

The formula? Provide the best guidance, impress, surprise, arouse desire – and at the same time be entirely authentic.