The History of beeline
We've come a long way - Scroll through our timeline to see how it all began and learn more about our biggest milestones.
Ulrich Beckmann establishes the company beeline Accessoires Vertriebs GmbH in Cologne (Germany) as a traditional wholesale business.
beeline develops the concessions concept. The first department stores, chemists and fashion outlets offer jewellery from beeline.
The birth of the SIX brand, launched in our concession partner stores.
SIX launches its own retail stores. Three SIX stores are opened in Cologne in this year alone.
SIX expands into other European countries: We open stores in the Netherlands, Belgium, Austria and Switzerland.
A second strong brand is launched, with the first I AM store celebrating its opening in Berlin.
We launch the first SIX MAN collection and tap into new target groups.
beeline is now active in 53 countries. We deliver approx. 100 million individual products per year.
We launch in the USA with a new partner on approx. 900 sales floors. We implement 3,000 POS at a concessions partner in just three months. beeline builds up its e-commerce business in Germany.
A pilot of a new premium fashion jewellery brand TOSH is launched in Douglas stores and online.
In the USA, we set up 3,000 distribution points in just three months with one of our franchise partners.
The official TOSH roll-out starts at Douglas Germany.
Our franchise business continues to expand, now with 106 franchisee operated stores in 34 countries.
beeline founder and managing director Ulrich Beckmann and his brother Frank Beckmann pass the reins of management to Hinrich Tode, Chief Executive Officer (CEO) and Marc Olivier Oeuvrard, Chief Sales Officer (CSO).
We celebrate 30 years of beeline.