beeline - press releases

Match time is party time…

Match time is party time…

May 2012

And we’re away! Just in time for the European Soccer Championship, our motto is once again “Ready. Set. Goal!” – and that goes for our styles too. SIX has put together a special Euro 2012 Soccer Championship edition for you. Of course, in the most popular national colors – after all, we all have different teams that get our hearts racing. What all countries have in common though is the attention to detail: delicate feather earrings can take it in turn with statement Creole earrings or cute heart-, flag- or ball-shaped ear studs. To go with these there are hot necklaces in a badge style and a referee look. And when the sweat really starts breaking out, the cute sweatbands in national colors or featuring an emblem will keep you dry even in the bleachers. Go!

<media 1896 - - "TEXT, SIX Trendteaser October Norway engl 01, SIX_Trendteaser_October_Norway_engl_01.pdf, 17.8 KB">Download as pdf</media>

Neon lights in spring

Neon lights in spring

May 2012

Fluorescent, radiant and so beautifully colorful... the new neon colors are sure to put us in an extremely good mood in the early summer! So it’s great that SIX is sweetening this June up for us with a whole collection in neon colors!

And yes, even a closer look will make us beam and shine: there are cool silver rings adorned with neon-colored insets, slim bangles glowing in every shade imaginable, radiant stars embellishing stylish dangly earrings, bright neon peace signs on delicate silver bracelets – and the colorful little ear studs featuring various motifs make a great gift for our best friend. So we all have a reason to shine. Neon now please!

<media 1895 - - "TEXT, SIX Trendteaser October Norway engl 01, SIX_Trendteaser_October_Norway_engl_01.pdf, 17.8 KB">Download as pdf</media>

Say “yes”, darling!

Say “yes”, darling!

May 2012

Summertime is wedding time! So it’s no wonder that I AM and YSTRDY have come up with a captivating Wedding Special surprise this June. And there are so many precious pieces to marvel at...

The latest collection is all about elegant pearls. In the form of delicate necklaces, brooches or bracelets, crowning off dainty rings or as deliberate highlights, they add an elegant touch in – what else – white. Teamed with fabric flowers and fine lace on light scarves, hats or caps, we can create a classy look to make us the radiant center of attention – however many weddings we may be dancing at!

<media 1897 - - "TEXT, SIX Trendteaser October Norway engl 01, SIX_Trendteaser_October_Norway_engl_01.pdf, 17.8 KB">Download as pdf</media>

Feels like paradise…

Feels like paradise…

April 2012

We close our eyes and dream of paradise: turquoise water, white beaches, palm trees swaying in the warm breeze... Welcome to Paradise Beach! With “Colorful Styles”, SIX is whisking us away to exotic worlds this spring.

And there’s so much to discover in the new collection: colorful XL flowers adorning barrettes, brooches, necklaces, earrings and rings. Shimmering hummingbirds camouflaged as pendants, bright bangles, small wooden beads on colorful leather bands, pink cases to house our sunglasses, vibrant print scarves and so many more enchanting pieces. By the way, we can get the full outfit at the same time: the printed bikini, cute little beach dress and stylish purse in lattice look will have us shining on any promenade!

<media 1810 - - "TEXT, SIX Trendteaser October Norway engl 01, SIX_Trendteaser_October_Norway_engl_01.pdf, 17.8 KB">Download as pdf</media>

Around the world

Around the World!

March 2012

Bon voyage! With its new collection, I AM is sending us off on a journey to fashionable climes this spring. An essential addition to our baggage: lovingly designed accessories to add a special something to our looks.

When nostalgia meets modernity, something magical is created: delicate necklaces with ‘global’ charms, matching rings, bracelets with pendants rich in detail, baggage tags for globetrotters and other unique travel accessories in leather, wide bangles that awaken the travel bug, earrings in the shape of cute airplanes... the imagination knows no bounds, in our minds we long ago set off for faraway places! Now all we need is the right hat (made of straw with a cute bow) and the journey can begin.

<media 1634 - - "TEXT, SIX Trendteaser October Norway engl 01, SIX_Trendteaser_October_Norway_engl_01.pdf, 17.8 KB">Download as pdf</media>

Sweet Little Fruits, Mmmm ...

Sweet Little Fruits!

March 2012

Strawberries, melons and pineapples: the new SIX collection gives us a taste for something really delicious.

This spring we want it to rain sweet little fruits! Refreshing melons adorning rings, Creole earrings, necklaces and even purses and bikinis. Juicy pineapples for slender necks, graceful wrists and delicate earlobes. And strawberries... on all pieces of jewelry, on silky scarves and in the shape of lovingly designed accessories, like cute wallets to accompany us through the scrumptious months. A trend we just love the taste of – enjoy!

<media 1635 - - "TEXT, SIX Trendteaser October Norway engl 01, SIX_Trendteaser_October_Norway_engl_01.pdf, 17.8 KB">Download as pdf</media>

Ahoy: Meet Miss Navy!

Ahoy: Meet Miss Navy!

February 2012

Lovely pieces with a hint of wanderlust – as gorgeous as it gets. The new I AM collection features adorable themes that bring maritime flair to our jewelry boxes and our closets.

Hoist the anchor and cast off! Our new favorite navy themed accessories are fresh for the spring in distinctive colors like blue and white with contrasting gold details. Stripy scarves, purses and hats add a touch of the big wide seafaring world, beaded bracelets with maritime charms, ear studs with cute tassels or anchor motifs, and gold knot-look bangles bring glamour to our seaside looks. Full speed ahead, Miss Navy!

<media 1550 - - "TEXT, SIX Trendteaser October Norway engl 01, SIX_Trendteaser_October_Norway_engl_01.pdf, 17.8 KB">Download as pdf</media>

Spicy: Green Pepper

Spicy: Green Pepper

February 2012

Wow, things are getting hot & spicy. With the “Green Pepper” collection, we’re spicing up our looks to make them fit for the spring.

The central theme of the collection is quite simply the color green. Coupled with gold details – the only way to show off our new favorite color to its best advantage. Whether it’s an XL stone on a gold-colored necklace, or harmoniously colored raindrops on cute chandelier earrings: green rocks! Delicate gold-look bangles, intricate rings, dainty heart studs and gorgeously patterned scarves perfect the looks. To keep everything in order, the collection features roomy sling purses, cute clutches, glasses cases, wallets, baggage tags and so on and so on ... of course, all in this spring’s hot new colors.

<media 1551 - - "TEXT, SIX Trendteaser October Norway engl 01, SIX_Trendteaser_October_Norway_engl_01.pdf, 17.8 KB">Download as pdf</media>

From SIX with Love

From SIX with Love

January 2012

Love is in the air... and on our favorite new accessories in January! SIX is giving us something really special this Valentine’s Day!

The collection features necklaces and earrings with golden hearts, and you don’t have to be in love for the Creole earrings, dangly earrings, rings and bracelets adorned with the word “love” to put a smile on your face. If anyone should happen to forget the day of love: little birds in delicate pink on shawls, scarves and cute little cosmetics bags are just waiting to chirp their happy message. A quick glance in the cute handheld mirror decorated with lace and polka-dots – and your hot date can begin.

<media 1420 - - "TEXT, SIX Trendteaser October Norway engl 01, SIX_Trendteaser_October_Norway_engl_01.pdf, 17.8 KB">Download as pdf</media>

Be my Valentine: Makes the heart sing

Be my Valentine: Makes the heart sing

January 2012

Love is everywhere... at least it is in the YSTRDY & I AM collection, which is sure to get even those who aren’t smitten in the mood for Valentine’s Day. Why not give yourself a gift?

The theme of this collection is not hard to see: Hearts all over – and here and there the key to a very special heart... we can wrap up nice and toasty in the cuddly heart scarf or gorgeous pink printed shawl. The collection also features bracelets, necklaces, earrings and keychains in pink with gold-colored details, with sparkling little hearts, dainty keys or the word “Love”, which says it all. And a lovely heart-print pocket mirror will tell us when we’ve got the look just perfect.

<media 1416 - - "TEXT, SIX Trendteaser October Norway engl 01, SIX_Trendteaser_October_Norway_engl_01.pdf, 17.8 KB">Download as pdf</media>

Peaches – Gentle shades meet warm brown

Peaches – Gentle shades meet warm brown

December 2011

A touch of nude, a hint of greige, soft cream... December lets us indulge ourselves in gentle colors that all have one thing in common: their fondness for warm brown. SIX presents a collection that brings out the chocolaty side of all these shades.

This delicacy is highlighted by the collection themes: butterflies, floral patterns and feathers dominate the individual pieces’ fragile beauty. Whether a necklace with a pendant, a ring, bracelet, tiny flower studs or floaty scarves – this collection will get you in the mood for spring. Rustic-style spacious shoppers, midsized purses and hats make sure that the look still goes with all our favorite winter items.

<media 1419 - - "TEXT, SIX Trendteaser October Norway engl 01, SIX_Trendteaser_October_Norway_engl_01.pdf, 17.8 KB">Download as pdf</media>

SIX Collection Spring/Summer 2011

SIX Collection Spring/Summer 2011

Cologne, February 2011

Energy and passion are the main ingredients of the accessory lines from SIX. With a huge amount of attentiveness, trends are sought out and brought to life with a love for detail. The edgy urban look wears a smile, which it displays openly and with confidence.

The world of SIX is opening up around the globe like a jewelry box. The playfully feminine women’s line and the cleaner, masculine accessory fashions for men are masterfully presented against a stylish background. The look says cosmopolitan freedom, the courage to face the world openly and to follow trends with pleasure.

Reinterpreted, girly accessories become true gems. Unusual studs in the shape of colorful little houses or necklaces bearing a rhinestone ice cream cone – this is how it should be! Rings that invite you to tea time – out of the ordinary, cheeky, with a touch of extravagance. Special hairpins with eye-catching appliqué details soon find new friends. And scarves with checked patterns or heart appliqués update any look.

The diversity of the animal world and world of make-believe also finds a place in the SIX product line. Cleverly applied, mini dinos become artistic eye-catchers. Rhinestone butterflies, shell disks in shimmering tones and leopard prints worked onto wood complete the outfit and can be combined in any number of ways.

Love, peace and happiness are omnipresent in the SIX world. Hearts, peace symbols and clover leaves boldly display the trend towards cheerfulness. The Eiffel Tower as the landmark of the city of lights and love can be found on necklaces, earrings and key rings. Horseshoes adorn jersey scarves and the letters L.O.V.E. speak for themselves as a ring quartet. Army-style metal discs, cross necklaces and leather jewelry bags hint at precious memories. Pretty pocket watches are both charming and stylish. The combination of denim and mother-of-pearl adds that special something to magnificent rings.

The arm jewelry is designed in courageous nonchalance: wide wooden bangles shine in bright colors and the studded leather band – wrapped twice or three times – just oozes soft coolness.

Trendy shopper bags with clever metal details are among the SIX bestsellers, as are lovingly embroidered pouch purses in ethno chic. Coin purses and clutches with rose prints, colorful decorations, bows, stitching, studs, rhinestones and sequins leave nothing to be desired and are the perfect accessory for any occasion.

With immense expertise, initial ideas lead to extraordinary designs. SIX offers a range of unisex hats, belts and scarves – true to the motto: So what?!

<media 853 - - "TEXT, beeline press release SIX collection Spring Summer, beeline_press_release_SIX_collection_Spring_Summer.pdf, 34 KB">Download as pdf</media>

I AM Collection Spring/Summer 2011

I AM Collection Spring/Summer 2011  

Cologne, February 2011  

Capturing the zeitgeist and bringing this to life in a trend-conscious way – this is the magic formula of  I AM. This is how I AM creates jewelry and accessories that give women in any situation of life a self-confident demeanor. The possibility to fall in love over and over, with no strings attached – I AM is a declaration of love to a modern, feminine lifestyle.  

The I AM collections offer a vast spectrum of must haves that awaken the trendsetter in every woman. The product range stretches from brooches to key rings. Bracelets, necklaces, earrings and hair accessories are constant companions and reflect the trend-awareness of the wearer. The I AM product line knows how to bring value and youthful charm into harmony.  

The combination of the widest array of materials, shapes and qualities allows a freedom of style that knows no bounds. For example, pearls exude pure femininity in a mix with silver and silky fabrics. Metal-framed wood loses its hardness and breaks away from traditional elegance. Fabric coverings turn wooden beads into small trinkets, while patina transforms the inconspicuous into something exotic and mysterious. Bows, feathers and pearls symbolize feminine delicacy. They caress the wrist, adorn the hair and enhance the décolleté.  

Favorites such as small keys and hearts in all kinds of designs transcend trends and are permanent features in the accessory line. As are flowers, leaves and butterflies, which lend the wearer invaluable lightness and inspire dreams of freedom. Stones in clear and mystical colors are sparkling highlights that catch every eye.  

Made with a love for detail, owls, cats and little birds adorn the product line in a wide variety of ways. Head bands with that certain something can have a powerful and unimagined effect. A studded bow creates a quick and no-fuss glam rock look.  

Be it grandiose or fragile, metallically cool or velvety delicate – I AM turns jewelry into statements, without burning a hole in your pocket.  

I AM stores offer yet another highlight in an exclusive selection from textiles line YSTRDY. The range of stylish purses and coin pockets features an extraordinary mix of qualities. Leopard-print and floral pattern scarves are a trendy counterpart to their more cuddly variety. Hats and caps in all colors and shapes go hand in hand with I AM jewelry and promise the perfect item for any taste.

<media 855 - - "TEXT, beeline press release I AM collection Spring Summer 01, beeline_press_release_I_AM_collection_Spring_Summer_01.pdf, 33 KB">Download as pdf</media>

Brand ambassadors: beeline and M communications create advertising for SIX and I AM

Brand ambassadors: beeline and M communications create advertising for SIX and I AM

Cologne, January 2011

Since the beginning of this year, beeline is advertising on behalf of itself – with produce PR for the SIX and I AM brands.  

The Cologne company has solicited the support of M communications for the project. M communications is a Cologne agency specialized in fashion and lifestyle PR, and is responsible for the all product PR activities for the popular brands in Germany, Austria, Belgium and the Netherlands.

On the company side, responsibility lies with the Marketing & Communication department, in cooperation with the purchasing and brand management departments of SIX and I AM.

SIX and I AM stand for international trends, modern accessories and urban lifestyle. The brands offer an excellent value for the money, and refresh their assortments often so they can always provide customers with the latest fashion trends.

SIX and I AM belong to beeline GmbH, founded in Cologne in 1990. Today beeline is one of Europe’s leading suppliers of costume jewelry and accessories with more than 10,000 sales outlets and nearly 370 stores of their own in 26 countries around Europe. More than 3800 employees contribute daily to the ongoing growth of the company. 

Contact:

M communications OHG

Lidia Martínez

Phone +49 221 16806211

Fax +49 221 16806210

Barbarossaplatz 2

50674 Köln

Germany

martinez@m-communications.info

www.m-communication.info

<media 845 - - "TEXT, beeline press release brand ambassadors beeline and m communications, beeline_press_release_brand_ambassadors_beeline_and_m_communications.pdf, 23 KB">Download as pdf</media>

Hot new shopping experience with beeline in Cologne Central Station

The 90th I AM Store opened in the "Colonaden" mall in mid February

Cologne, February 2010

Mid February saw the arrival of a new place for fashion-conscious women with a passion for gorgeous jewelry and accessories at affordable prices to make a beeline for, when beeline opened its 90th I AM Store in Cologne Central Station. With their warm, relaxed atmosphere and elegant features, I AM Stores invite customers to come in for an enjoyable shopping experience.

The concept is a hit and has been a huge success for I AM in many countries. But beeline doesn't plan to rest on its laurels. On the contrary – the opening of the 90th I AM Store was at the same time used as an occasion to present a refined retail concept for the brand.The latest trends are also getting a new platform in the I AM Stores: special highlights get center stage on decorative tables. So jewelry and textile accessories can be combined and presented perfectly. What's more, existing merchandise displays have been enhanced by numerous new eye-catching elements. This creates a varied overall impression for customers, as well as making it possible to present the widest array of themes in a constantly changing and unique way.

I AM is a brand of beeline GmbH. The first I AM Stores opened in 2006; there are some 1,100 POS in 13 countries today. With its balanced blend of jewelry and textile accessories, which encompasses the latest trends alongside classic articles, I AM appeals to a very large target group.

beeline GmbH is one of the leading fashion jewelry suppliers in Europe and, with the brands SIX and I AM, stands for fashionable accessories at affordable prices. Founded in 1990, nowadays beeline employs more than 3,300 members of staff in 23 countries. Further countries and sales areas are set to follow.

<media 843 - - "TEXT, beeline press release 90th I AM Store 01, beeline_press_release_90th_I_AM_Store_01.pdf, 25 KB">Download as pdf</media>

beeline builds for the future

beeline builds for the future

Cologne, September 2009

In September 2009, beeline opened its newly built International Logistics Centre. After almost a year of construction, the highly automated logistics facility in the Cologne district of Kalk is now ready for operation and will form the foundation stone for beeline’s future success. As one of Europe’s leading suppliers of fashion jewellery and accessories, beeline is now able to act with enhanced flexibility to the demands of the market.

Sustainability, as well as the economic aspect, had been a major consideration for beeline. One of the largest geothermic systems in Europe was installed in the building. Geothermy is a regenerative source of energy which uses geothermal energy to heat and cool. A photovoltaic system uses solar energy and supplies the centre with sufficient electricity so that no other electricity sources are necessary for light, heating or warm water. The building rates at around 30% below the current energy efficiency regulations and has a good chance of receiving the so-called “green building” certificate from the EU for particularly energy-efficient buildings.

Founded in 1990, beeline GmbH now employs more than 3300 staff at 9,300 POS in 23 countries. Its success rests on its highly fashionable and reasonably priced accessories. With the brands SIX and I AM, beeline meets the demands of a wide range of clients: women from 14 up who are interested in fashion. The large selection of fashionable accessories and the fast implementation of fashion trends are what make the brands so attractive for the fashion-conscious target group. The new Logistics Centre will continue to support this recipe for success.

<media 807>Download as pdf</media>

 

Charge free printing by mentioning beeline. We are happy to receive a copy.

Public Relations

Julia Hofer

Contact

Brand Definition

SIX

więcej

Brand Definition

I AM & YSTRDY

więcej