With a clear conscience
Health is a top priority - especially when it comes to jewellery and materials worn directly on the skin. For this reason, we have established strict guidelines which comply with European and American directives. These prohibit the use of questionable fabrics or materials in our products. Thanks to continuous research and close contact to the German Technical Inspection Association (TÜV), we continuously adapt our regulations to current laws. Regular product tests conducted by renowned laboratories and on-site quality managers working directly for beeline help us to ensure that our guidelines are adhered to. For the protection of our customers and the protection of those who manufacture the jewellery.
And it's not just in terms of the materials used that we pay attention to quality. Our quality managers check all production samples and, together with the suppliers, investigate new production technologies to continuously improve quality. In this way, we ensure that customers continue to "shine" with our products for a long time.
The beeline quality standards
International quality
All products are subject to the strict EU and US guidelines, and we always comply to the stricter directive. For our jewellery, for example, we use the stricter US lead regulations as standard.
Nickel-free jewellery
Our products are manufactured in compliance with the EC guideline 97/24. This guideline determines threshold values for products which come into prolonged contact with the skin. According to this, articles which release a maximum of 0.5µg of nickel per cm² are considered nickel-free. This nickel exemption must be guaranteed for a minimum of two years with normal use of the product.
Lead-free jewellery
beeline products are lead-free in accordance with the US guideline in force since 14.08.2009, i.e. less than 300pp lead content in the basic material, e.g. metal or plastic, and less than 90pp in surface material, e.g. varnishes.
AZO-free textiles
All our textiles are AZO-free in accordance with the consumer goods act. According to this guideline, no more than 20 mgr AZO-fabrics can be used per kilogram. Our suppliers are bound to complying with this threshold value.
Sunglasses
Frames and lenses in the beeline sunglasses collection are tested for toxic components and eye tolerance. Our sunglasses offer UV 400 protection and comply with the DIN norm EN 1836:2005+A1:2007.
REACH
REACH (Registration, Evaluation, Authorisation and Restriction of Chemical substances) is a chemical regulation from the European Union for the regulation, limitation and long-term research of chemical agents. As an importer of finished products, we are not obliged to register. However, we nevertheless act in compliance with REACH. We pay close attention to the ongoing discussion about so-called SVHC-agents and commit our suppliers to not using these or using them only at amounts of less than 0.1%. We check compliance with these regulations by means of product tests and fulfil our consumer information duties in the event that the values are exceeded.