Ulrich Beckmann establishes beeline Accessoires Vertriebs GmbH as a regular wholesale company.
beeline in figures
Since it was created in 1990, our company has grown impressively. Today, with a total of 16.000 sales areas - 320 of them in our own stores - in 52 countries, 5.000 employees and continually climbing growth, we are one of Europe's leading suppliers for fashion jewelry and accessories. And we've got big plans for the future.
The chapters of a true success story
beeline enters the concessions business. The first department stores, drugstores and fashion boutiques sell beeline jewelry.
The SIX brand is born. The first SIX jewelry is presented through our concession partners.
SIX launches its own retail stores. Three SIX stores open in Cologne alone.
SIX expands abroad within Europe: stores open in the Netherlands, Belgium, Austria and Switzerland.
The first I AM store opens in Berlin. An independent store concept sets the brand apart from SIX.
the first SIX MAN collection is launched and complements the comprehensive product range.
beeline is now active in 52 countries. The entire beeline product line includes around 6,500 articles, with some 100 million individual items delivered each year.
beeline is setting up its e-commerce business in Germany and forging ahead with a formidable partner and approx. 900 outlets in the USA.