I AM – our declaration of love to a modern and feminine lifestyle

We want to make every woman happy. And we want to be sure that every woman is proud of how she looks. That's why I AM offers a great assortment of jewelry and accessories for a reasonable price.

I AM customers love shopping

After all, whatever the occasion, everyone needs just the right accessory. For our customers, perfect styling and a good appearance are as important as their studies, their jobs or their families.

I AM is constantly reinventing itself

Our product line is constantly changing. What you see today may not be there tomorrow. But what remains the same is the fact that I AM jewelry and accessories reflect current trends and are very good value for money.
The entire assortment is structured into comprehensive themes. To keep the collection in line with current trends at all times, new highlights are added every 2 weeks. The ideal I AM outfit is born out of a perfect match between jewelry and fabrics.

More of  our "TOSH" brand jewelry

To the I AM Website

The site for gorgeous products and great stories from the world of I AM and YSTRDY.


This way to the Press Center!

Cut-out product images and brand definitions to download.